Internal — design exploration

Four directions

Each draft re-composes the home and products pages using the real North Invent tokens — Oblik, the brand palette, the actual product data and imagery. Colours and type are given; layout, hierarchy and interaction are the variables. The live site is untouched.

  1. 01 Evolution

    Refined

    The current site, tuned — recognisably North Invent, quietly modernised.

    Same information order and light surface as today. Sane fluid type scale instead of the 136px hero, systematic spacing instead of spacer divs, sticky slim header, cards with real metadata.

    Home Products Rationale

  2. 02 Drastic

    Instrument

    The product's own OSD language applied to the website — dark, technical, precise.

    Dark canvas, green as the only accent, hairline rules. Hero video as a layer behind an instrument-panel overlay; products as a dense technical catalogue with panel readouts.

    Home Products Rationale

  3. 03 Drastic

    Editorial

    Art-directed and typographic — Oblik as the graphic, whitespace as the layout.

    Asymmetric grid with deliberate offsets, oversized display type as image, numbered section markers, series as chaptered spreads with varying card scale.

    Home Products Rationale

  4. 04 Structural

    Catalog

    Utility-first — an information-architecture change: help people find the right display.

    Compact hero into a "find your display" chooser; the products page becomes a filterable catalogue (series, panel size, lifecycle) that still works with JavaScript disabled.

    Home Products Rationale

  5. 05 External, corrected

    Bridge

    The outside agency draft — same narrative direction, brand and facts corrected.

    Adapted from the bongi.no concept: dark narrative storytelling, stat blocks, a numbered roadmap. Rebuilt on Oblik and the real palette (theirs used DM Sans and off-system greys), with every invented product model and unverifiable claim replaced by real data — see docs/drafts/bridge.md for the correction list.

    Home Products Rationale